Building Blocks for Successful Social Media
Presented By

Wednesday, October 20 | 9:00am-12:00pm
Separate Registration is Required

Interested in measuring the success of your social media program beyond counting tweets and followers? Join Dirk Shaw, SVP 360 Digital Influence at Ogilvy, in this hands on workshop to learn the building blocks of a successful social media strategy. Shaw will share proven models for developing a social media strategy, scaling social media for the enterprise and developing a measurement framework for success. During the session you'll roll up your sleeves with fellow SOCAP peers to develop a customer engagement strategy, cross functional governance team and measurement model.

Dirk Shaw is senior vice president of Ogilvy PR’s 360° Digital Influence Practice. With over 15 years of experience in digital marketing, he oversees the strategic planning and creative deployment of social media that drive the marketing and brand-building agenda.

Prior to joining Ogilvy PR, Shaw served as served as Social Media Strategist for Vignette, designing and implementing social media and marketing strategies to enhance brand reputation, increase traffic to Web properties and drive higher levels of visitor engagement for an enterprise software provider.

Shaw’s previous work experience also includes serving as vice president of strategy and digital marketing with Macquarium, developing digital marketing and advertising solutions for several Fortune 500 clients. In addition, he co-founded a company called Aperio, developing digital business solutions and marketing strategies for a variety of clients. 

Shaw received a bachelor’s degree in marketing from Johnson and Wales University. In addition, he attended The Art League School for the fine art of graphic design and Georgia Tech for advanced innovation management. He is an avid cycler and has three children. Shaw’s blog can be found at www.dirkshaw.com or follow him on Twitter at @dirkmshaw.