| Sunday, October 5 | |
| 8:00 am - 12:00 pm | SOCAP Golf Tournament (Pre-Registration Required) |
| 2:00-5:00 pm | SOCAP Committee Meetings |
| 4:00-5:30 pm | Chapter Leadership Forum |
| 5:30-6:30 pm | First-Timer/New Member Welcome |
| 3:00-8:00 pm | Conference Registration |
| 6:30-7:30 pm | Welcome Reception |
| Monday, October 6 | |
| 7:30 am-5:30 pm | Conference Registration |
| 7:30 am-5:30 pm | Exhibit Hall Hours |
| 9:00-10:30 am | Opening General Session: Keynote: Kelly McDonald, President, McDonald Marketing |
| 10:30-11:00 am | Networking Break |
| 11:00 am-12:15 pm | Breakout Sessions |
| 12:30-1:30 pm | SOCAP Annual Business Meeting and Luncheon |
| 1:30-2:45 pm | Breakout sessions |
| 3:00-3:30 pm | Networking Break |
| 3:30-5:00 pm | Afternoon General Session: Keynote: D'Arcy Rudnay, Sr. Vice President, Corporate Communications, Comcast Corporation |
| 5:00-6:00 pm | Awards Reception in Exhibit Hall (Honoring SOCAP Chapter Award Recipients) |
| Tuesday, October 7 | |
| 7:30 am-5:00 pm | Conference Registration |
| 8:00am-3:45 pm | Exhibit Hall Hours |
| 9:00-10:30 am | Morning General Session: Keynote: Tony Hsieh, President/CEO, Zappos.com |
| 10:30-11:00 am | Networking Break |
| 11:00 am-12:15 pm | Breakout Sessions (4) |
| 12:30-1:30 pm | Special Plenary Sessions: • "Gen Y-In Their Own Words" —Lindsey Pollak • "Relating, Not Translating: How Companies Are Doing It" —Liliana Ramirez, McDonald Marketing |
| 12:30-1:30 pm ss | Networking Luncheon |
| 12:30-1:30 pm | New Member Luncheon |
| 1:30-2:45 pm | Breakout Sessions - Professional Development |
| 1:15-3:00 pm | Executive SANG Session |
| 3:00-3:30 pm | Networking Break |
| 3:30-5:00 pm | Closing General Session: Keynote: Joel Zeff, Author and Humorist |
| 6:00-9:00 pm | Conference Social Event |
| Wednesday, October 8 | |
| 8:30-10:30 am | Special Conference Workshop (Pre-Registration Required) |
| 10:45 am-2:00 pm | Food & Beverage SANG Meeting (Pre-Registration Required) |