The Workshop is currently sold out. Please contact SOCAP for more information.
Social Media Workshop:
Driving Customer Engagement: Social Technologies and The Age of Participation
Jeff De Cagna
Chief Strategist and Founder, Principled Innovation LLC
In The Age of Participation, the power to create value is shifting from companies to customers and communities. Social technologies are extending the reach of individual and collective creativity, and enabling collaborative innovation on a truly global scale. Organizations of all shapes and sizes—from large enterprises to small businesses—are creating the future by embracing the possibilities of social technologies. Will your company miss out on this extraordinary opportunity to drive customer engagement? In this session, you will explore success stories from leading companies, and begin the process of developing a strategy for leveraging social technologies to drive customer engagement. This high-impact learning experience promises to change the way your think about the future of your work and your organization!
Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, located in Reston, Virginia. Jeff helps organizations think differently about the future by challenging conventional wisdom and prevailing orthodoxies. He is an active blogger, and a social technology evangelist. A graduate of the Johns Hopkins and Harvard universities, Jeff is completing an Executive Certificate in Strategy and Innovation at the MIT Sloan School of Management this year.