Spotlight Sessions:
Gen Y: In Their Own Words
Lindsey Pollak
Author and Speaker
Author and Generation Y expert Lindsey Pollak is
back to moderate a lively and informative panel
discussion with members of Generation Y, who will
share their thoughts, insights and suggestions for
marketing to and managing Millennials. Bring your
questions and opinions, and be prepared for a few
surprises!
Lindsey Pollak is an author and speaker specializing in Generation Y issues. She is the author of Getting from College to Career: 90 Things to Do Before You Join the Real World(HarperCollins, 2007) and writes a top-rated career advice blog at www.lindseypollak.com/blog. Lindsey has appeared as a Gen Y expert in such media outlets as The Wall Street Journal, Washington Post, Boston Globe, NewYorkTimes.com, HuffingtonPost.com and ABC News America This Morning. Her professional speaking includes frequent workshops and keynote speeches at universities, associations and corporations around the country.
Relating, Not Translating: How Companies Are Doing It
Liliana Ramirez
McDonald Marketing
This workshop is a follow-up session to Kelly
McDonald’s keynote presentation, “Relating, Not
Translating: How to Connect with Latino
Consumers.” During this workshop, attendees will
be presented with specific examples of best
practices and pitfalls to avoid. Learn how different
companies effectively market to the Latino
community and the lessons learned.
Liliana Ramirez is a Management Supervisor with McDonald Marketing in Dallas, Texas. Born in Juárez, Mexico, Liliana and her family moved to the United States when she was 14 years old and received an academic scholarship to attend MIT, where she is an alumna of the Sloan School of Management. With almost a decade of marketing experience, Liliana has worked with many of the country’s best-known brands, including: Toyota, Nissan, General Motors, Taco Bell, GTE/Verizon and others. Liliana knows the power of marketing firsthand. Her experience working at many of the top ad agencies in the U.S., has helped her to become an expert in her field.