| About the Magazine |
Customer Relationship Management is the professional journal of the Society of Consumer Affairs Professionals in Business (SOCAP). SOCAP is the professional association for corporate management in charge of customer relations, customer care, customer contact, or customer service. As customer-driven managing techniques expand and the emphasis on retaining customers becomes more critical, we want to make it easy for corporations to reach their goal of maximum customer retention, excellent customer service and value. By featuring articles which address these issues, readers use the information to make improvements to their operation. By advertising in the magazine, you can make your products and services known to this important group of Fortune/Forbes 1,000 professionals.
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| Magazine Contents |
Customer Relationship Management features articles about the tools necessary to ensure customer loyalty. These tools include customer tracking database software, call center management, outsourcing inbound call services, telemanagement software, telecommunications hardware, website installation and maintenance, state-of-the-art technology, training, consulting, and more.
This is a HOW TO magazine that provides hands-on instruction for managing state-of-the-art customer relations departments.
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| Who sees Customer Relationship Management advertising? |
Advertising in Customer Relationship Management Advertising ensures that your company's products and/or services are seen by 1,500+ customer retention management professionals -- managers who can be your future clients. Readers pass on the magazine to an average of six individuals within their companies, including CEOs, marketing, sales, and IS departments.
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| List of Advertisers |
Here is a partial list of advertisers: |
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Alliance
Astute Solutions
Marric Software
Telerx
Wilke-Thornton
Humanvoice
American Customer Care
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InfoCision Management
TARGUSinfo
RQA
Telamon
Caras Marketing and Training
TARP
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| Benefits of Advertising |
We are confident that advertising in Customer Relationship Management will be as beneficial for you as it has been for the ongoing advertisers in the magazine. Call today, or fax in your reservation form to be included in the magazine read by the most customer care managers in the world. |
| Editorial & Review Information |
Customer Relationship Magazine: Focusing on Customer Satisfaction and Retention, The Magazine of the Society of Consumer Affairs Professionals in Business. Published quarterly, this is the only national publication written for and about the customer care relations profession. It provides comprehensive coverage of current customer care issues. The editorial content is established and reviewed by the SOCAP Editorial Review Committee. SOCAP members purchase state-of-the-art technology, products and services related to call center management, outsourcing, database management and market research, direct response management, customer service, Internet home page development, employee coaching and training, service recovery, crisis management, marketing research, public responsibility, data analysis, quality management consumer trend analysis, and general management. |
| Members by Geographic Region |
| Midwest 29% |
MidAtlantic 18% |
Northeast 16% |
| Pacific 15% |
Southeast 10% |
South Central 8% |
| North Central 1% |
International 3% |
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Readership
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Customer Relationship Management reaches more than 10,000 readers every quarter in 1,500 corporations nationwide. Advertisers have year round visibility to build industry recognition, good will and company image. Premium positions are available, but they are reserved quickly, so act soon!
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| Breakdown by Industry |
| Food/Beverage |
17% |
Household/Consumer Goods |
14% |
| Healthcare/Pharmaceuticals |
13% |
Household/Consumer Goods |
11% |
| Manufacturing |
10% |
Finance/Insurance |
7% |
| Retail/Mail Order |
6% |
Automotive/Transportation |
5% |
| Government |
5% |
Energy/Public Utility |
4% |
| Telecommunication/Technology |
4% |
Travel/Hotel |
4% |
| Education |
3% |
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Reach High-ProfileClients
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REACH THOUSANDS OF POTENTIAL CLIENTS THROUGH SOCAP'S MOST POPULAR MEMBER SERVICE! SOCAP is a target group of the Fortune/Forbes 1000 consumer affairs/customer relations decision makers in corporate America. More than 70 percent of readers circulate the journal to an average of six additional staff and executives within their company. Eighty-one percent of readers' titles are Vice President, Director or Manager. Customer Relationship Management is saved by 85 percent of its readers for one year or more. Ninety-two percent of readers manage call center operations or manage the outsourcing service for customer contact. More than 71 percent manage from corporate headquarters/national level. Nearly half manage department budgets between $1 million and $5 million. Forty-seven percent represent firms with annual revenues between $1 billion and $5 billion or more. |
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Advertising Rate Comparison
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Advertising Rate Comparison
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| Publication |
Rate for four-color Ad in one issue |
| Call Center Magazine |
9,580 |
| Contact Professional Magazine |
3,977 |
| AMA Management Magazine |
18,040 |
| HDI's Support World Magazine |
2,500 |
| SOCAP |
2,090 |
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SOCAP Member Companies
Annual Sales/Revenue
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| More than 5 billion |
21% |
| 2.5 to 5 billion |
11% |
| 1 to 2.5 billion |
15% |
| 500 to 999 million |
13% |
| 250 to 499 million |
12% |
| 100 to 249 million |
8% |
| 50 to 99 million |
5% |
| 10 to 49 million |
8% |
| Less than 10 million |
7% |
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Digital Advertisment Specifications
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TYPE/FONTS:
Include all family members of the typefaces used in your file, both screen and printer fonts.
COLOR/BLACK & WHITE:
Any colors used in your ad need to be specified correctly. Please convert all RGB files to CMYK output. All the specified colors in 2C, 3C and 4C digital files must be set to CMYK process colors. We do not print with custom or Pantone inks.
PROOFS:
Each ad must include either a laser printout for B/W ads or a matchprint on publication grade paper for ALL color ads. If one is not provided, we cannot guarantee color, and we will charge a fee to pull one from our prepress.
CHECKLIST FOR DIGITAL AD SUBMISSIONS:
Have you set the colors in the ad to CMYK?
Have you set black and white Photoshop files to grayscale?
Have you saved your Photoshop files as either TIFF or EPS? Have you saved your Illustrator files as EPS?
Have you included all the graphic files used in your ad?
Have you included every typeface used in your ad, including fonts used in the creation of Illustrator EPS files?
Have you double-checked the exact size of your advertisement?
Have you double-checked your text for possible incorrect dates, phone numbers, area codes, and misspelled names?
Have you included a matchprint for your color ad or laser proof for your black and white ad?
Are the files (ad, graphics, and fonts) copied onto a floppy, CD ROM, or Zip?
Have you clearly labeled all disks and included return information for any disks?
FORMAT:
Please send full pages in the following formats listed in order of preference:
1. TIFF/IT
2. Properly created EPS (all fonts included, No RGB data, No JPEG image data)
3. Properly created Postscript (composite- all fonts included, No RGB data, No JPEG image data)
4. Properly created PDF (all fonts embedded, No RGB data, No JPEG image data)
SUPPORTED TRANSPORT MEDIA:
CD, ZIP
PLEASE NOTE:
Processing charges may occur. In all cases, improperly prepared or otherwise problematic files will be assessed as to their usability, and an estimate given of any additional charges involved.
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