| Sunday, April 25 |
|
| 8:00am - 12:30pm | SOCAP Golf Tournament Sponsored by Network Direct |
| 2:00–5:00pm | SOCAP Committee Meetings |
| 2:30–4:30pm | SOCAP Canada Community Meeting (Registration Required) |
| 3:00–8:00pm | Conference Registration |
| 4:00–5:30pm | Chapter Leadership Forum |
| 5:30–6:30pm | First-Timer/New Member Welcome |
| 6:30–7:30pm | Welcome Reception Sponsored By Stericycle |
| Monday, April 26 |
|
| 7:30am–5:30pm | Conference Registration |
| 7:30am–8:30am | Continental Breakfast |
| 7:30am–6:15pm | Exhibit Hall Hours |
| 8:30–10:00am | Opening General Session Keynote: Jim Parker, Former CEO, Southwest Airlines Sponsored by ConAgra Foods |
| 10:00–10:30am | Networking Break |
| 10:30am–12:00pm | Industry Breakout Sessions
|
| 12:15–1:15pm | Industry & Networking Lunch Sponsored By AFFINA |
| 1:30–3:15pm | Industry Breakout Sessions
|
| 3:15–3:45pm | Networking Break Sponsored By Telerx |
| 3:45–5:15pm | Afternoon General Session Keynote: Natalie Petouhoff, Senior Analyst, Forrester Research Sponsored by The Kellogg Company |
| 5:15–6:15pm | Exhibitor Reception |
| Tuesday, April 27 |
|
| 7:30am–5:00pm | Conference Registration |
| 7:30–8:30am | Continental Breakfast |
| 7:30am–1:30pm | Exhibit Hall Hours |
| 8:30–10:00am | Morning General Session Keynote: Clyde Tuggle, Senior Vice President, Global Public Affairs & Communication, The Coca-Cola Company Sponsored by The Coca-Cola Company |
| 10:00–10:30am | Networking Break |
| 10:30am–12:00pm | Breakout Sessions By Topic |
| 12:00–1:00pm | Networking Luncheon Sponsored by Roche Diagnostics |
| 1:30–3:00pm | Breakout Sessions By Topic |
| 3:00–3:30pm | Networking Break |
| 3:30–5:00pm | Closing General Session Keynote: Michael Tchong, Leading Trend Analyst & Founder, Ubercool Sponsored by Kraft Foods |
| 6:30–9:30pm | Symposium Social Finale |
| Wednesday, April 28 |
|
| 9:00am - 12:00pm | Social Media Boot Camp (Registration Required) |
| 9:00 - 11:00am | Professional Development Workshop (Registration Required) |
| 9:00am-2:00pm | SOCAP Call Center Tours |